A method of creating a custom document comprises maintaining a database of product information, the product information including, for each of multiple products, a product description, vendor information and at least one vendor specific attribute wherein at least one product from the database includes multiple vendors. At least one product from the database is identified based on customer product preference information that is associated with a customer. For an identified product having multiple vendors, a vendor from the product's associated vendors is selected using customer vendor preference information that is associated with the customer. A custom structured document is created that includes the selected product, product description, and one or more vendor specific attributes for the selected vendor.