An electronic device comprising: a display unit configured to display a setting menu; an operation unit configured to receive an operation from a user; an operation detection unit configured to detects the operation received by the operation unit; a timer unit configured to measure an elapsed time that has elapsed since a start operation relating to a setting of a given function received by the operation unit is detected by the operation detection unit; and a help display processing unit configured to cause the display unit to display help information thereon when an end operation relating to the given function to the operation unit has not been detected by the operation detection unit before the elapsed time measured by the timer unit reaches a predetermined time.