A frame-supported vehicle, such as a bicycle or the like, has at least one frame component made of a light diffusing or fluorescent translucent or transparent material to form a leaky light pipe, and at least one light source in light communication with the frame component, whereby light propagates within the frame and is visible from outside the frame by diffusion or fluorescence or a combination thereof. The bicycle is highly visible at night, and may carry logos or other indicia that are enhanced by the background illumination, which may be redirected out of the tube.