In a colored golf ball having a core, a cover of at least one layer encasing the core, and a layer of paint applied to a surface of an outermost layer of the cover, the outermost cover layer and/or the paint layer is colored with a fluorescent dye and titanium oxide, and the golf ball itself has a color tone which satisfies specific ranges in the Lab color system. The ball is endowed with an excellent spin performance and durability, an appearance characterized by outstanding visibility, stylishness and elegance, and an excellent weather resistance.