A method and apparatus are provided which include providing a rotatable roller with a cylindrical surface adapted to wrap the donor element on the surface. A donor element is secured to the roller and a first portion of the donor element is wrapped onto the cylindrical surface while applying tension to the media. The tension is then decreased to alter a region of contact between the first portion of the donor element and the cylindrical surface. An additional portion of the donor element is then wrapped onto the cylindrical surface. The donor element is then transferred from the roller to a substrate.