In a print control apparatus which causes a print apparatus to print via a hot folder, it is monitored whether a file is submitted to the hot folder. Upon submitting the file, it is identified whether the submitted file is a reference information file indicating an external content file, and, upon identifying the reference information file, it is determined whether an acquisition process of acquiring the external content file indicated by the reference information file is to be executed by the print control apparatus or the print apparatus. Upon determining that the acquisition process is to be executed by the print control apparatus, print data is generated based on the acquired external content file, and, upon determining that the acquisition process is to be executed by the print apparatus, print data including the reference information file indicating the external content file is generated.