Systems, methods, and computer program products are presented for creating and distributing a document of a particular type, where the document is based on variable content and/or variable layout. In one embodiment, a four-step is process is used. First, the document is specified. The document can be specified anywhere, regardless of the location of the user's office or the destination address of the document. In one embodiment, the document is specified using a client device (e.g., a computer running a web browser) that is attached to a network (e.g., the Internet). Second, the specification is transmitted to a production facility based on the destination address. Third, the document is produced at the facility. Finally, the produced document is delivered to the destination address.