A color measuring device includes: an image capturing unit; a reference chart; a light quantity control unit; a generating unit; a correction unit; and a calculating unit. The image capturing unit outputs image data of an image-capturing range. The reference chart has multiple patches of different densities. The light quantity control unit controls the illumination unit. The generating unit generates first correction data based on image data of the multiple patches illuminated by a first light quantity and generates second correction data based on image data of the multiple patches illuminated by a second light quantity. The correction unit corrects image data of the reference chart and a color measurement target, using the first correction data or the second correction data. The calculating unit calculates color measurement value of the color measurement target based on the corrected image data of the reference chart and the color measurement target.