An image forming apparatus includes a control unit configured to perform, if a suitable color measurement area suitable for color measurement of a combined color is found in an image, a color-reproduction-accuracy increasing process while, if not, to perform a deposition-amount stabilizing process. In the color-reproduction-accuracy increasing process, a control parameter is adjusted so as to reduce a difference between a result of the color measurement on the suitable color measurement area and a desired color. In the deposition-amount stabilizing process, a plurality of test primary-color toner images are formed by an image forming unit, and a control parameter for the image forming unit are adjusted so as to reduce a difference between each of results of toner deposition amount measurement on the test primary-color toner images and a corresponding target deposition amount.