A method for receiving an emergency broadcast message comprises the following steps: after receiving multiplex frames, a terminal determines whether there exists an emergency broadcast message according to a frame header of a multiplex frame corresponding to a control channel, and if so, the terminal parses the multiplex frame which corresponds to the control channel and has a multiplex frame identity of 0, to obtain the emergency broadcast message, and displays the obtained emergency broadcast message to a terminal user; while processing the emergency broadcast message, the terminal parses all the multiplex frames, plays mobile telephone TV programs and displays them to the terminal user. To implement the method, a terminal for receiving an emergency broadcast message and a chip for receiving and processing an emergency broadcast message are also disclosed.