A method and system for generating multiple buy/sell transactions during or prior to a completion of a buy/sell transaction of an item. The system comprises a server, a database and client devices. Each client device is associated with a unique user and connected to a communications network. The server connected to the communications network comprises a communications module and a transactions module. The communications module receives offers to buy the item from client devices associated with other purchasers before a first purchaser completes a buy/sell transaction of the item and receives an acceptance of one of the offers to buy from the first purchaser. The transaction module processes the offer accepted by the first purchaser during or prior to a completion of the buy/sell transaction of the item by the first purchaser, thereby facilitating multiple buy/sell transactions of the same item.