Method and apparatus for rule-based, proactive web browsing are provided. A set of rules is determined and stored in computer data storage, where each rule in the set of rules is a proactive browsing rule that indicates a web page. The occurrence of an event represented by event information is detected. In response to detecting the occurrence of the event, the set of rules is evaluated based on the event information to determine whether any rules are satisfied. While a web browser is in use, a determination is made that a particular rule is satisfied. In response to determining that the particular rule is satisfied, the web browser is automatically redirected to directly access a particular web page that is indicated in the particular rule.