There is provided a system for managing distribution of rich media content. The system comprises a communications server accessible by a mobile device; a local services network interactively connected to the communications server; a rich media control application resident on the communications server, the rich media control application configured to manage rich media distribution for a user of the mobile device in response to receipt of a valid rich media access code from the mobile device, by requesting a rich media content corresponding to the rich media access code from the local services network; receiving the rich media content from the local services network; and sending a notification message to the mobile device for enabling the user of the mobile device to access the rich media content.