Embodiments establish duration estimates for tasks associated with media content ingestion, such as in application or game production. A content ingestion system receives a content submission request from a publisher. The request identifies a media content type that has a plurality of associated tasks. Based on previous submissions from the publisher, duration estimates for the tasks are generated and adjusted based on historical transaction data associated with other publishers (e.g., global averages). The duration estimates are provided to the publishers along with, for example, start and end dates for the tasks presented on a calendar or other workback schedule.