A tire bead seating apparatus for seating tire beads on a vehicle wheel, the apparatus comprising: (a) a repositionable arm operatively coupled to a rotatable drum, the repositionable arm directing the rotatable drum into selective engagement with an inflated tire mounted to a vehicle wheel, the rotatable drum operative to rotate when engaging the inflated tire to rotate the inflated tire and the vehicle wheel; (b) a first set of rollers selectively contacting a first peripheral surface of the inflated tire, the first peripheral surface bridging between a first sidewall and a treaded surface of the inflated tire; (c) a first set of rollers selectively contacting a second peripheral surface of the inflated tire, the second peripheral surface bridging between a second sidewall and the treaded surface of the inflated tire, the first sidewall being generally opposite the second sidewall; (d) a first bead roller selectively contacting the first sidewall proximate a first bead of the inflated tire; and, (e) a second bead roller selectively contacting the second sidewall proximate a second bead of the inflated tire.