A disclosed image forming apparatus includes a recording head having a nozzle capable of ejecting inductive ink including water, a first intermediate transfer body having a conductive surface on which an ink image is to be formed by temporarily forming a liquid-column bridge between the conductive surface and the nozzle, the liquid-column bridge being made of the inductive ink, a voltage application unit applying a voltage between the inductive ink and the conductive surface so that water included in the liquid-column bridge is electrolyzed, and a transfer unit transferring an ink image formed on the first intermediate transfer body to a recording medium.