A car area network is disposed in a car to enable communications between various devices in the car. An existing consumer electronics device (CED) coupled to the car area network (CAN) performs an existing consumer electronics device function. That existing (CED) is adapted to control various devices coupled to the CAN including video gaming devices. In one example, the adapted CED cooperates with a game server to effect game play. In another example, the adapted CED functions as a virtual video game platform to support play of video games. A multifunction controller transmits control information to the adapted CED via the car area network to permit a car occupant to control the adapted CED to permit the occupant to play a video game using the video game display. One or more audio and/or visual devices coupled to the CAN may also be controlled by commands transmitted from the adapted CED or from the multimedia controller over the CAN.