The invention is directed to the application of EMR to one or more elements for the purpose of generating a scent response in humans. Electronic scents may be transmitted on a stand-alone basis, unaccompanied by other sensory stimulus, or as part of a multisensory experience. Examples of multisensory experiences include theatrical motion pictures, television programming, sound recordings, or e-books accompanied by one or more scents. These scents may be coordinated with content elements, such as the scent of horses accompanying the motion picture “High Noon,” the scents of beer and leather accompanying a sound recording of “When You're a Jet” from “West Side Story,” or the musty scent of a cellar in an e-book version of Poe's “The Cask of Amontillado.”