A gear shift indicator can reduce bothersome feelings of the driver. The EFI-ECU acquires information about the travelling state of a vehicle, and calculates a target gear shift stage for improving fuel consumption. The EFI-ECU acquires information about a current gear shift stage. The EFI-ECU determines that a gear shift request is generated when the current gear shift stage is different from the target gear shift stage. When the EFI-ECU determines that an AI control is under execution and that the calculated target gear shift stage is a restricted gear shift stage prohibited in the AI control, the EFI-ECU does not present a gear shift indication.