The invention provides method and apparatus and remote control for annular-selector based television interaction. The method includes receiving rotation information of an annular selector sent by a remote control provided with the annular selector; obtaining a rotational displacement of a menu or cursor according to the rotation information; redrawing the menu or cursor on a display interface according to the rotational displacement, so as to control the menu or cursor to rotate according to the rotational displacement; and receiving a confirmation signal sent by the remote control, and selecting an option, corresponding to a position where the cursor is, on the menu. For operational designs of the annular selector, a menu interface is presented in an annular manner, and annularly rotational animations is adopted, so that an action of the user match a corresponding display on the television, thereby improving a human-computer interaction experiences.