An image forming apparatus includes: an image processing unit acquiring image data, performing image processing, and generating color image data for respective colors; plural toner image forming units each forming and developing an electrostatic latent image on the basis of the color image data, and forming a color toner image; and a toner image holding member moving while holding each color toner image. Each electrostatic latent image has pixel rows arranged in a slow scan direction, with pixels aligned in a fast scan direction. The image processing unit performs, on the color image data, image processing to add or delete the pixel rows for a position of the electrostatic latent image in the slow scan direction. The number of the pixel rows corresponds to the amount of change in a moving velocity of the toner image holding member when each color toner image formed at the position is held.