In one or more embodiments, one or more methods and/or systems described can transform an inbound call into one or more call streams and/or call states that can include at least one of a contextualized or personalized message, a promotion, a coupon, an offer, a voucher, an advertisement, and an opt-in program, among others. For example, the one or more methods and/or systems described can perform: receiving identification information associated with a telephony device; determining, based on the identification information, a message for the user; and sending the message to the telephony device. For instance, the message can include a coupon or discount for a good or service. In one example, the coupon or discount can be sent via a short message service text message. In another example, the coupon or discount can include a computer-readable image that can be sent via a multimedia messaging service message.