The present disclosure is directed to an automated precious metal bullion authentication apparatus and system that, without human intervention, develops and disseminates information to enable a user to distinguish between genuine and non-genuine precious metals bullion items. The systems and devices may work together with third-party hardware or software and, with Internet access, may be utilized 24/7, 365 days a year. The system or device enables a user to receive directly at a point of sale, or anywhere in public or private, information regarding whether an item is genuine or not. Information regarding genuineness of an item may be provided to the user before, during, or after a monetary or non-monetary exchange or transaction between individuals or entities. The system or device identifies and authenticates precious metal bullion items automatically through a multiplicity of procedures and renders a conclusion based on data from acquired digital images and other physical measurements.