A method including providing a user profile-based assistance service; receiving an assistance request from a subscriber, wherein the assistance request includes geographic information pertaining to a destination of the subscriber; searching a user profiles repository storing user profiles of other subscribers, wherein each user profile includes information indicating a geographic location in which the other subscriber has at least one of lived or worked; selecting candidate user profiles to offer assistance to the subscriber seeking assistance based on a matching between the geographic information pertaining to the destination and a geographic location in which each of the one or more other subscribers at least one of currently lives or works; sending the one or more candidate user profiles to the subscriber; receiving a selection of one of the one or more candidate user profiles; and establishing a communication session between the subscribe and the other selected subscriber.