An automatic navigation method and automatic navigation system are provided. The automatic navigation method includes the following steps. A guiding path is provided. A current facing direction which a user faces is obtained by an electronic compass. A turning direction is obtained according to the current facing direction and the guiding path. The turning direction is notified by an electric shock signal. A nearest trace point of the guiding path is obtained by sensing a radio-frequency identification (RFID) tag. The turning direction is updated according to the nearest trace point and the current facing direction.