When executed, a computer program product generates a graphical user interface that renders results that are responsive to a search query of a rich media file. The graphical user interface includes a chronological representation of the rich media file, one or more occurrence markers along the chronological representation corresponding to actual occurrences of a desired term at an indicated chronological location in the rich media file, and an execution icon configured to launch a rich media application that renders a relevant portion that is responsive to the search query.