Methods and systems are disclosed that provide a user with efficient video-rich navigation (VRN) of media assets in an interactive media guidance application, such as an interactive program guide. A user can select a displayed video asset and perform an action on the selectable video asset, for example, using a remote control. The manner in which the video assets are displayed and the actions enabled for the particular video assets are defined by screen data transmitted to the user equipment in a VRN data feed.