A method for personal identification number (PIN) fraud prevention, comprising: receiving, a request for a card-based financial transaction; prompting a customer for a PIN; receiving, from a scroll wheel corresponding to a plurality of digits, a first digit of the PIN, wherein the customer selects the first digit of the PIN by touching a touch sensitive region associated with the scroll wheel; receiving from the scroll wheel, a second digit of the PIN, wherein the customer selects the second digit of the PIN by touching the touch sensitive region, wherein the second digit is different than the first digit, and wherein touching the touch sensitive region to select the first digit and the second digit prevents fraud based on tracking PIN entry; and completing the card-based financial transaction.