Invention Grant
US08762199B2 Method and apparatus for placement of a product or service in a gaming system 有权
用于在游戏系统中放置产品或服务的方法和装置

Method and apparatus for placement of a product or service in a gaming system
Abstract:
There is described herein methods and apparatuses for the placement of offerings in gaming systems. According to an embodiment of a method, a game on a gaming system is operated by at least one processor, where the game includes one or more generic elements. A branded element is dynamically substituted for a selected one of the generic elements of the game during operation of the gaming system, where the branded element serves to advertise a product or service of a third party. Systems for establishing and tracking and controlling placements are also described.
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