Transaction-based interactions are facilitated using recurring transaction processing approaches. According to an example embodiment of the present invention, recurring transactions are managed using rules applicable to parties to the transactions (e.g., as can be automatically associated with the recurring transactions based on information in the transactions and the rules). In this regard, transaction information is processed in accordance with rules characterizing the recurring nature of the transaction to which the information applies. Such transaction recurrence may be implemented, for example, using a cyclic, event-driven or other recurring type of condition. Payment related aspects of the transaction are also carried out based on the transaction processing and related recurring characteristics.