Invention Grant
US08762364B2 Personalizing sponsored search advertising layout using user behavior history
有权
使用用户行为历史个性化赞助搜索广告布局
- Patent Title: Personalizing sponsored search advertising layout using user behavior history
- Patent Title (中): 使用用户行为历史个性化赞助搜索广告布局
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Application No.: US12050846Application Date: 2008-03-18
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Publication No.: US08762364B2Publication Date: 2014-06-24
- Inventor: Rajesh Parekh , Jignesh Parmar , Pavel Berkhin
- Applicant: Rajesh Parekh , Jignesh Parmar , Pavel Berkhin
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Greenberg Traurig, LLP
- Agent James J. DeCarlo
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
Embodiments of the invention relate to methods of presenting personalized search results pages to users, and to search engine systems and servers configured to implement such methods. For example, a method of presenting such a page to a user of a search engine includes steps of computing an engagement index of the user based on the distribution in time of that user's interactions with the search engine then presenting, in response to a query by the user, a personalized search results page to the user.
Public/Granted literature
- US20090240677A1 Personalizing Sponsored Search Advertising Layout using User Behavior History Public/Granted day:2009-09-24
Information query