A system and a method are disclosed for authenticating a user request to determine whether to optimize content requested by the user based on a user profile, a network provider profile, network conditions and the user's service level with an application requesting the content. A user profile provides, for example a data rate plan subscribed to by the user, the user's device type, etc. Network provider profile provides whether the network provider has subscribed to optimization services. Similarly, user's service level provides whether the application is subscribed to receive optimized data. If the user, the network and the application provide for optimization or if the network is congested or busy, the user is provided with a destination address wherein the user may retrieve optimized content.