Lifecycles of virtual image assets are managed as follows. A set of assets including a set virtual image assets and a set of software bundle assets are analyzed. At least a portion of relationship data between one or more of the virtual image assets and one or more of the software bundle assets is determined. The at least a portion of relationship data is stored in a memory. At least one of one or more virtual image assets and one or more software bundle assets are determined to be associated with a set of changes. At least one virtual image asset that is related to the one or more virtual image assets and/or one or more software bundle assets associated with the set of changes is identified. The at least one virtual image asset that has been identified is updated based on the set of changes.