A structure for quickly clipping an advertising curtain includes a first frame, a second frame secured to the first frame so as to form a guide-groove space and a clipping space and at least a fastener arranged in the guide-groove space, wherein the fastener includes a first connecting part and a second connecting part pivoted with the first connecting part, wherein the second connecting part includes a compressible portion laterally extending from two sides thereof at an end of the second connecting part, wherein the compressible portion of the second connecting part has two ends abutting against sidewalls of the guide-groove space such that the first and second frames can be quickly assembled or disassembled due to the guide-groove space being pushed to expand.