A fuel injection apparatus includes: an adsorbent disposed in an internal space of a leading end portion of a fuel injector, the adsorbent being capable of selectively adsorbing an alcohol component in the blended fuel of gasoline and alcohol; fuel pressure controller capable of achieving states in which a pressure of fuel to be supplied to the fuel injector is set to a low or high pressure range having a small or large adsorbed amount of alcohol on the adsorbent; and split injection controller that makes the fuel injector inject fuel for one cycle in a plurality of times, when the pressure of fuel to be supplied to the fuel injector is set to the high pressure range.