There is provided a vehicle hood moving device for a vehicle having a hood movably supported at a vehicle body front. The hood moving device includes a first magnet disposed in the hood, a second magnet provided to the inside of an engine room and disposed so as to face the first magnet, a collision detecting sensor to detect that a pedestrian collides with the vehicle, and a collision predicting device to detect whether or not a pedestrian has a danger of colliding with the vehicle. When detection is made with these sensors and predicting device that a pedestrian has collided with the vehicle or has a danger of colliding with the vehicle, the hood is moved as to the vehicle body by magnetic force of the first magnet and second magnet. The second magnet is an electromagnet, and the first magnet is a permanent magnet.