A device for containing and releasing a sample material having a first structural layer, a second structural layer, and a frangible layer containing a sample material attaching the first structural layer to the second structural layer. The sample material may be a fragrance. The device may further include a substrate such as a printed carrier sheet having a first panel and a second panel. The sampler may be placed on the second panel and the first panel is folded over the sampler to form the device. When the substrate is unfolded, the frangible layer separates for access to the sample material.