A printing apparatus includes a conveyance unit, a printing unit, a detection unit, and a control unit. The conveyance unit conveys a sheet that is a continuous sheet. The printing unit prints an image onto the conveyed sheet. The detection unit detects a splice of the conveyed sheet. A following sheet area follows and is continuous from the splice. The control unit adjusts, in response to the detection unit detecting a splice of the conveyed sheet, the conveyance by the conveyance unit of the following sheet area depending on conveyance characteristics of the following sheet area.