A swing analysis device includes a sensor section including a motion sensor adapted to detect a swing of sports equipment, a swing characteristic information calculation section adapted to calculate swing characteristic information of the swing based on output data of the motion sensor, the output data corresponding to the swing, a swing selection section adapted to select the swing characteristic information, and a reference swing characteristic information calculation section adapted to calculate reference swing characteristic information used as a reference based on the swing characteristic information selected, and store the reference swing characteristic information into a storage section.