This invention is regarding an industrial continuous cracking device of rubber. The technical program of this invention is as following: including the outer cylinder and the internal cylinder, and the internal cylinder has promoting mechanism; the heating mechanism is provided in one of the outer cylinder and the internal cylinder, wherein the internal cylinder wall is fixed with heat plates. These heat plates adopt different forms, such as separated plate, intermittent or continuous helical ribbon, and so on. According to the instance of other structures of the equipment, they not only are adapted to be fixed in the internal cylinder, but also adapted to be fixed in the wall of the internal cylinder. The simple structure used in this invention has realized the effect of improving the heat efficiency, reducing the energy consumption and decreasing the running cost.