An image display device such as LCD television comprises: LUTs (look-up tables) which are tables of correction data for correcting color balance of a displayed image; gain adjustment units for providing gain to input signal values representing brightness levels of red, green and blue colors in image data of the displayed image; and a microcomputer for recalculating the correction data in the LUTs and updating the correction data to the recalculated ones. The microcomputer determines, as adjustment gain values, gain values which are provided to the input signal values by the gain adjustment units and which bring color balance of a white balance adjustment image to a predetermined color balance, and recalculates the correction data in the LUTs based on the correction data and the adjustment gain values. This image display device can increase accuracy of white balance adjustment and reduce time required for the white balance adjustment.