A preferred embodiment relates to a cooling system and a method for cooling an electronic display. Exemplary embodiments include a transparent gas cooling chamber. The components in the system are preferably housed within the electronic display housing. The cooling chamber defines a gas compartment that is anterior to and coextensive with the electronic display surface. Fans may be used to propel the isolated gas through the cooling chamber. The circulating gas removes heat directly from the electronic display surface by convection. The isolated gas is transparent or at least semi-transparent. The image quality of an exemplary embodiment remains essentially unchanged, even though the gas is flowing through a narrow channel over the visible face of the electronic display surface.