The invention includes a method and apparatus for dynamically establishing a multicast group. The method includes receiving, from a first user device, a request to establish a multicast group including a plurality of parameters adapted for establishing the multicast group, obtaining a multicast address for the multicast group, and establishing the multicast group using the assigned multicast address and the parameters. The parameters include at least one multicast group definition parameter and at least one multicast session description parameter. The multicast address and at least a portion of the parameters are adapted for being provided to a second user device to enable the second user device to dynamically join the multicast group.