A method and apparatus for transmitting beacon signals in a wireless communications network. For a given cell site, a single frequency may be used for the beacon signal by assigning different beacon signal time slots to different sectors of the cell site. During one time slot, the beacon signal is transmitted to one of the sectors, and during another one of the time slots, the beacon signal is transmitted to a different one of the sectors. Because a single frequency can be used for all of the sectors of a cell site, more frequencies are available for other purposes, such as for user traffic, for example. The invention improves spectral efficiency, reduces adjacent channel interference and co-channel interference and allows power consumption to be controlled.