Invention Grant
- Patent Title: Music-centric advertising using supportive information
- Patent Title (中): 以音乐为中心的广告使用支持信息
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Application No.: US12010983Application Date: 2008-01-31
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Publication No.: US08768757B2Publication Date: 2014-07-01
- Inventor: Lyudmil Vladimirov Antonov , Syrak Amare Worku
- Applicant: Lyudmil Vladimirov Antonov , Syrak Amare Worku
- Applicant Address: US CA Santa Monica
- Assignee: Hulu, LLC
- Current Assignee: Hulu, LLC
- Current Assignee Address: US CA Santa Monica
- Agency: Fountainhead Law Group P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
The present invention is directed toward a method of advertising on a portable media device having video and audio capabilities comprising the steps of: (a) embedding a video advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a video advertise so that playing the music file generates the display of a video advertisement; (c) tracking the play count of each music file with an associated video advertisement until the play count data reaches a certain fixed number; d) recording the play count of each music file in connection with each specific video advertisement; and (f) changing the advertisement in the embedded supportive information of the music file.
Public/Granted literature
- US20080189167A1 Music-centric advertising using supportive information Public/Granted day:2008-08-07
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