A computer program product that includes a computer useable storage medium to store a computer readable program for tracking media object data that, when executed on a computer, causes the computer to perform operations. The operations include storing usage data for a media object which is used in a first message. The usage data indicates historical usage of the media object by a user. The operations also include recalling the stored usage data for the media object in response to associating the media object with a second message. The operations also include communicating to the user the stored usage data corresponding to the media object prior to sending the second message with the media object to a recipient.