A human or hand-labeled ranking of URL results for a search query is compared against actual click data for the respective query/URL pairs (e.g., which URLs were actually clicked on by users when the URLs were presented to users when the search query was run in the real world). The human ranking or ordering of the URL results (e.g., pre-existing relevance ranking) for the query can then be adjusted, if necessary, based upon the real world click data (e.g., click relevance ranking). The modified pre-existing relevance ranking can be used in providing future search results.