A cloud computing platform contains a structured storage subsystem the provides scalable queues. The cloud computing platform monitors message throughput for the scalable queues and automatically increases or decreases subqueues that provide the operational functionality for each scalable queue. A visibility start time and cloud computing platform time are maintained for each message to provide an approximate first-in-first-out order for messages within each subqueue. A message in a subqueue may be available for processing when the current cloud computing time is greater than the visibility start of the message.