A broadband gateway, which enables communication with a plurality of devices, handles at least one physical layer connection to at least one corresponding network access service provider. Before allowing the devices to access content from the service provider, the broadband gateway may identify a device power profile for each of the devices, and a network power profile for the content to select a corresponding content delivery mechanism to optimize power consumption. The content may be communicated to the devices utilizing the corresponding selected content delivery mechanism. Depending on configuration, content transcoding may be performed at the broadband gateway and/or at the devices. The content may be burst downloaded and stored in a local storage to be consumed by the devices thereafter. Upon completion of download, the broadband gateway may shut down receiving components to save resources and power. The receiving components may be tuned on to receive additional content when needed.