Techniques are described to store and retrieve an encoded info bit stream, and appropriate first and second sets of parity bits to perform interleaving and rate matching, prior to transmission. On the receiver side, a recovery technique is provided which operates on the same principle as that of encoding, but decoding occurs in reverse. In accordance with an exemplary embodiment, three dedicated logical memories are provided for each of the encoded info bit stream and two sets of parity bits, respectively. The proposed solution provides an alternative methodology and/or hardware implementation for performing LTE compliant rate matching and de-rate matching when required to interleave info bits and parity bits.